Business: Virtual assistant staffing service for US insurance agencies. Recruits VAs from Philippines and places them with insurance agents, brokers, and agencies.
📊
Account Overview — Last 7 Days
$36.15
Total Spend
46
Clicks
822
Impressions
0
Conversions
This week
5.60%
CTR
$0.79
Avg CPC
Conversion dip: This account historically converts at $3.55 CPA with 37+ conversions on Search and 924 on PMax (all-time). Zero conversions this week could indicate a tracking issue, seasonality, or recent changes affecting performance.
🏗️
Active Campaign Breakdown
PMAX | General Enabled
$23.67
29
317
0
$0.82
9.15%
Search | General Enabled
$12.48
17
505
0
$0.73
3.37%
Paused Campaigns (7 total):
Insurance Virtual Assistant Services
Display Ad 01092025
Leads UYT
Leads-Search-Campaign
Discovery Gen - 2025-03-21
Global Guard CFP
Unleash Rewards
🔧
Changes Made Today
🚨
CRITICAL FIX: Removed "insurance" as a broad negative keyword. This was accidentally added and would have blocked the entire target audience (insurance agencies seeking VAs). Removed immediately upon discovery.
📋
Existing Negative Keywords (Intentional — Do Not Remove)
These negatives were set up intentionally to filter out job seekers, consumer insurance shoppers, and irrelevant industries:
Negative Keyword
Match Type
Purpose
home insurance
Broad
Consumer insurance shoppers
car insurance
Broad
Consumer insurance shoppers
pet insurance
Broad
Consumer insurance shoppers
travel insurance
Broad
Consumer insurance shoppers
virtual assistant
Broad
Job seekers looking for VA work
staffing agency
Broad
Job seekers looking for agencies
jobs
Broad
Job seekers
real estate
Broad + Exact
Wrong industry
AI Strategist Notes
CRITICAL CORRECTION: I accidentally added "insurance" as a broad negative keyword earlier today. This was immediately caught and removed. Insurance is the CORE of this business — Unleash sells VAs TO insurance agencies. This should never have been negated.
The existing negative keyword list is well-structured. Consumer insurance terms (home, car, pet, travel) are correctly negated — these are people shopping for insurance policies, NOT agencies looking to hire VAs.
"virtual assistant" and "staffing agency" negatives are intentional — they block job seekers who want to BE virtual assistants, not agency owners looking to HIRE them.
Zero conversions this week despite 46 clicks is unusual. Historically this account converts at $3.55 CPA (Search) with 37+ conversions, and PMax has 924 all-time. Need to investigate: (a) Is conversion tracking still firing? (b) Did the landing page change? (c) Did the "insurance" negative (now removed) suppress key traffic?
CTR is still strong (5.60% blended) — people are clicking, just not converting. This points to a landing page or tracking issue rather than a keyword issue.
The $0.79 average CPC is extremely efficient for a staffing/VA service. Traffic cost is not the problem.
LESSON LEARNED: Before optimizing any account, ALWAYS understand the business first. Never assume what a company does based on campaign names alone.